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NS BlueScope Vietnam Kicks Off FY27 Business Strategy

07 Aug 2026

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On August 7, 2026, NS BlueScope Vietnam successfully hosted the FY27 Business Plan Kick-off in Phan Thiet. Embracing the theme “ONE TEAM – ONE FUTURE,” the event brought together leadership and all employees to review the remarkable performance achieved in FY26 and align on strategic priorities for the new financial year, FY27.


During the conference, the Leadership Team outlined the strategic pillars for FY27:


Continued Premium Growth: Driving expansion in the premium segment to solidify our industry-leading position.

Customer Centricity: Guided by a customer-first philosophy, we continue to tailor solutions and elevate the overall customer experience.

Greater Operational Efficiency & Innovation: Optimizing operations and fostering innovation across products and processes, laying a strong foundation for long-term growth.

Culture & People-Centric: Building an open, integrity-driven culture grounded in the "ONE TEAM – ONE FUTURE" spirit.

Digital & Legal Transformation: Accelerating digital transformation and translating compliance standards into agile business language.


The continued trust and partnership of our valued customers and business partners remain fundamental to achieving our strategic goals.


A new financial year begins with shared determination and high ambition. With our unified team spirit, NS BlueScope Vietnam is fully prepared to conquer new heights and drive breakthrough success!


Delivering the opening remarks, Mr. Dong Mai Lam, Country President of NS BlueScope Vietnam, reaffirmed the 'ONE TEAM, ONE FUTURE' spirit across the organization. He emphasized the company's strategy to drive premium growth and solidify our position as an industry leader.
Mr. Le Minh Thanh, Vice President of Sales - Project Segment, shared our development strategy for the Project segment and Lysaght for the new financial year, FY27.
Mr. Le Cat Hanh, Vice President of Sales - Retail Segment, shared our strategy for the new financial year, FY27.
Ms. Lam To Trinh, Vice President of Product and Business Development, shared our Product Development and Innovation strategies for the new financial year.
Ms. Nguyen Linh Phuong, Country Marketing and Communications Manager, shared the MarCom strategies aimed at driving our business growth.
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NS BlueScope Vietnam Leadership Team shares strategic priorities and key directions for FY27.


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Open & Multi-Dimensional Dialogue: A panel discussion where NS BlueScope Vietnam Leadership directly listened to and answered employee questions, reflecting our commitment to transparency and fostering connection across the company.


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An exhilarating Gala Night filled with memorable moments as we honored the outstanding individuals and teams for their exceptional achievements throughout the year.


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Powering Up: Dynamic bonding activities kicked off the event series, creating a vibrant, energizing atmosphere ahead of the strategic alignment sessions.


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Impressive Performances at BlueScope's Got Talent.


#NSBlueScopeVietnam #FY27BusinessPlanKickoff #Leadership #PremiumGrowth #Innovation #CorporateCulture #OneTeamOneFuture



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