Recognised for Brand Inspiration and Corporate Excellence in Advancing Innovative Steel Solutions Across Malaysia’s Built Environment

NS BlueScope Malaysia has been honoured with two prestigious accolades at the 2025 Asia Pacific Enterprise Awards (APEA) – Malaysia Chapter, receiving both the Inspirational Brand Award and the Corporate Excellence Award. These awards, presented by Enterprise Asia, a prominent organisation that promotes entrepreneurship in the region, recognise companies that lead with purpose, create lasting impact, and advocate for sustainable growth.

The dual recognition highlights NS BlueScope Malaysia’s ongoing leadership in brand integrity, business performance, and commitment to sustainable practices. As one of Asia’s most respected business honours, the APEA distinguishes companies that exemplify entrepreneurial excellence, responsible growth, and community impact. 

(More about APEA: https://apea.asia/malaysia)

• A Brand That Builds Beyond: Inspirational Brand Award

  The Inspirational Brand Award celebrates NS BlueScope Malaysia’s identity built on trust, innovation, and a commitment to delivering steel solutions that stand the test of time. As part of a global steel company with Australian heritage, it is driven by a clear purpose — to create and inspire smart steel solutions for the future, which resonates deeply with stakeholders in the construction and development sectors, where reliability and long-term performance are paramount.

  The COLORBOND® steel, in particular, has become a symbol of quality and resilience in Malaysia, seen in its application across iconic projects and its ongoing engagement with architects, developers, contractors, and building owners. Behind this visibility is a people-first culture and a strong investment in product innovation, reflecting a deep understanding of market needs and environmental responsibility.

  The journey to brand recognition was not without challenges. From navigating market fluctuations to educating the industry on long-term value over short-term cost, and ensuring compliance with evolving building standards, NS BlueScope Malaysia has persevered through collaboration and technical excellence. Today, the brand is not only known for material performance but also for its ability to adapt and lead with confidence.

  Through initiatives like Steelpedia, the Steel Connect webinar and seminar series, and the BlueScope Architectural Steel Awards Malaysia (BSAA MY) 2024, NS BlueScope Malaysia continues to foster knowledge-sharing and celebrate those who bring steel’s potential to life — reinforcing its commitment to building beyond the product.

• Recognising Governance and Growth: Corporate Excellence Award

  The Corporate Excellence Award honours organisations that consistently achieve strong business results while staying true to their core values and purpose. For NS BlueScope Malaysia, this recognition affirms its disciplined operations, robust safety culture, commitment to people development, and long-term dedication to partners and communities.

  NS BlueScope Malaysia remains focused on sustainable growth through continuous innovation, strong quality assurance, and close stakeholder collaboration. It actively drives brand awareness through education, digital engagement, and strategic partnerships.

  By consistently delivering high-performance coated and pre-painted steel products and empowering developers, architects, and contractors with reliable solutions, NS BlueScope Malaysia continues to strengthen its reputation as a trusted brand, well-positioned to meet the evolving demands of modern construction and future-ready infrastructure.

These dual honours reflect NS BlueScope Malaysia’s unwavering focus on operational excellence, brand leadership, and sustainable innovation. 

As the company continues to support Malaysia’s evolving infrastructure needs, it remains committed to advancing smart steel solutions that drive long-term value for its customers, partners, and the wider built environment. 

Anchored by global expertise and local insight, NS BlueScope Malaysia is well-positioned to contribute meaningfully to the nation’s growth while reinforcing its role as a trusted partner in shaping a stronger, more sustainable future.